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Brand is from Mars, Direct is from Venus: How to Make the Marriage Work
Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about the relationship ... relationship of brand advertising to direct marketing and how to bridge the gap. Marketing and distribution; ...- Authors: ANDREW DAVID COHEN, Leo Toralballa
- Date: May 2005
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Health & Disability
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NewsDirect Newsletter, May 2005, Issue No. 50
CHAIRPERSON’S CORNER BY ROB STONE 3 TRENDS IN DIRECT RESPONSE MARKETING BY PATRICK T. LEARY 4 SOA INTER-COMPANY ... MARKETING MIX BY CAROL FERRARI 15 BRAND IS FROM MARS, DIRECT IS FROM VENUS: HOW TO MAKE THE MARRIAGE WORK BY ...- Authors: James C Hamilton, Jay Jaffe, Brian Louth, Robert Stone, Patrick T Leary, ANDREW DAVID COHEN, Charles D Schewe, Carol Ferrari, Leo Toralballa, Scott Calame
- Date: May 2005
- Publication Name: News Direct